Having been in the retail industry since the age of 16, Kenneth Gaipa has always understood the importance of keeping customers happy. This is the philosophy that he follows whenever anybody walks through the doors of Kenneth G Rare Coins with an interest in rare coins and he has highlighted the following as the top reasons to do everything that you can to put a smile on a customer’s face.
All companies strive to inspire loyalty in their customers and the best way to do that is to offer a service that keeps them happy and makes them want to come back. You should always be polite and fair when speaking to your customers, while backing up your service with a level of industry expertise that the customer will find invaluable during the course of their visit.
Word of Mouth
People will talk about your service, regardless of whether they have had a positive or negative experience. Of course, you don’t want negative word of mouth spreading, as this means that fewer people are willing to give your company a shot. By keeping the customer happy, you ensure that they will always be positive when speaking about your company, which means that other people are more likely to pay you a visit.
People who are looking to sell rare coins come to Kenneth G because the staff there are knowledgeable and can easily communicate important information to the customer, both in-store and out. If you are able to maintain communication with your customers you ensure that they feel more valuable, which means they are more likely to shop with you again.