Attracting customers to your rare coins store is one thing, but keeping them as regulars ensures you have a steady flow of business that you can always rely on. Kenneth G focuses on keeping customers happy and loyal in the following ways.
If you are unable to provide your customers with the information they seek when they first visit your store, they are going to look elsewhere to find it. This means that it is important to establish yourself as a trusted authority in your industry, as this will encourage people to seek out your opinion.
Anybody who walks into your shop wants to feel like their custom is valued. Failing to engage them properly may lead to them leaving in short order, so it is important to offer stellar customer service. Always work to serve your customer’s needs and ensure your staff are well-trained so that they can provide all the help the customer is looking for.
You should always be aware of the level of service your competitors offer and attempt to exceed it in every respect. Customers often stay loyal to companies until a better deal comes along, so do the research and make sure that you always offer the best, so you don’t give people a reason to look elsewhere.
The value of rare coins is often changeable, so it is important to be informed about current market conditions so that you can be fair with your customers. Kenneth G Rare Coins maintains customer loyalty by always offer competitive prices, both when buying and selling, so if customers do look into other companies they will find that they are unable to offer a fairer service.